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The company has grown from humble
beginning and the sales turn over of the
year 2009-2010 stands at 324 Crores.
"A hungry man" they say "is an angry
man" from pre-historic times, "food"
has always been man's
prime requirement. Aachi Masala's quest
to address this need is the foundation
of this business.
Today's pace and pressures on the time
of home makers have made us sharpen our
focus and cater better to our customers
increasing needs.
The Strategy
The success stems from our consumer-oriented approach. After
surveying the consumers needs our R & D develops the products as per
the consumer's requirement. As per our quality guidance and
specifications the products are produced by the qualified
manufacturing company through special partner oriented programme.
Our Strengths
-
Employees
-
Loyal customers
-
Continuous market analysis and study
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Strong resources & Network
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Quality service
-
Standardization & gradation of products as per international
standards
-
International business standard ethics
Our turn over
has been increasing at 40% over the last two years and we are
confident of continuing this growth rate. We have currently 138
product ranges available in different pack size to suit every
household.
Our product range is wide spread and the following are few of them.
-
Masalas
-
Spices
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Wheat products
-
Flour Items
-
Oil & Ghee
-
Pickle, Rice Paste & Thokku
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Ready to Cook preparations
-
Asafoetida
-
Appalam
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Herbal Cough Syrup & Herbal Digestive Syrup
-
Biscuits, Jam, Squash
-
Hair Oil
To sustain and
to make more products available to the consumers we have lined up
the following products which will be made available very soon.
Currently our products reach the
consumers through 3000 Agents and 6 Lakh
Retailers. Our product range is
classified under 4 Divisions for better
and easy distribution.
To further strengthen our distribution
and with a view to contribute to the
society we have now identified a new
channel to distribute our products with
the help of “Women Self Help Group" by
adopting this strategy of distribution
where currently 300 women are engaged.
This number is expected to reach one
thousand very shortly. After
distribution through women Self Help
Group we are not only witnessing the
increased visibility and sales of our
products but also have the satisfaction
of providing employment to the needy.
As our product range is very wide and
also increasing every day it was felt by
the customers that our entire range of
products are not available under one
roof. We at Aachi convert every threat
as an opportunity to improve. This has
now given birth to creation of "MODEL
SHOPS". These shops will be of franchise
type and will carry the entire range of
Aachi products and customer who visits
these shops will not miss any of the
Aachi products of his/her choice. It is
also planed to deliver from these shops
the customers requirement at their door
steps.
This process of Model Shop is gaining
momentum and it is planed to establish
around 10,000 Model Shops by this year
end in Tamil Nadu alone. Having
conquered in Tamil Nadu we are making
progress in other Southern States and
also exporting to global markets.
The marketing activities are looked
after by well experienced and qualified
personnel under the able Leadership and
guidance of Chairman Mr.Isaac. Mr.Isaac
strongly feels "An empowered
organization is one in which individuals
have the knowledge, skill, desire, and
opportunity to personally succeed in a
way that leads to collective
organizational success."
"Aachi" have won recognition as Best
FMCG Company in the year 2007 by a
survey conducted by "Sai Ram Institute
of Management Studies". Our Chairman has
been recognized by the Rotary Club as
the best Entrepreneur.
It is planned to commence shortly the
Export oriented unit for manufacturer of
Ready to Cook, Ready to Eat and Masala
Products for the global Market.
To conclude :
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